Exist, a global technology innovator and one of the leading big data analytics solution providers in the Philippines, participated in the annual Primer Group of Companies Business Forum last September 24 in Makati City.
Primer Group of Companies is a retail, distribution and licensing company operating in the Philippines and in the ASEAN region which includes Singapore, Thailand, Japan, Malaysia, Indonesia, Hong Kong, and Vietnam. They represent several brands in the Travel, Outdoor, Lifestyle, and Health & Wellness categories. Some of these brands are Jansport, The North Face, Fitflop, Columbia, Herschel, DC, Sledgers, etc.
With a theme of “Resilience in Volatile, Uncertain, Complex, and Ambiguous (VUCA) World”, this year’s forum was attended by almost a hundred people composed of Primer Group’s top level management and business leaders, with the objective of gaining valuable insights from industry experts.
Mike Lim, President and CEO of Exist and one of the invited speakers, presented “Big Data: Transforming Companies in the VUCA World” during the forum. His talk focused on the impact of big data in the retail market, trends and forecasts shaping big data in the local and global scene and big data success stories.
Mike Lim also discussed the business value and benefits of big data and how big data is revolutionizing the retail industry.
“There is an ongoing retail revolution. This revolution, driven by both business and technology, should be able to adopt to evolving consumer needs and behaviors.” shared Mike. “More than a technology decision, big data is a strategic business enabler. You use big data in order to be proactive to changes, not reactive. You make decisions based on insights and trends.”
He also shared key tips on leveraging big data and a road map to digital transformation for the Primer Group of Companies.
“The most important thing to ask is what you’re doing with your data. This will drive your strategy as an organization,” shared Mike. “Collecting data will only make sense if it translates to improved business results. “Adopting big data is a process. It may take months or years depending on the company’s strategies and priorities,” concluded Mike.
Here are some photos of Mike Lim’s talk during the forum: