PT Trans Retail (Carrefour) Indonesia – Loyalty, Rewards and CRM System

Carrefour Indonesia was fully acquired by PT Trans Retail Indonesia from French Carrefour SA in 2012. The company operates hypermarkets and superstores that combine a supermarket and department store. Its retail operations were setup in 1996 and it is now one of the leading retailers in Indonesia with over a hundred stores nationwide.

• PT Trans Retail (Carrefour) Indonesia needed an integrated system to manage their growing customer base and launch a loyalty program supported by Business/Marketing initiatives.

• The solution should support their employee rewards program, prepaid and gift card products and other promotional programs at their Point of Sale system.

• Exist developed an integrated web-based CRM and loyalty solution that enables PT Trans Retail (Carrefour) Indonesia to run and manage their membership program, loyalty and rewards program and other promotional programs.

• Key features of the CRM and loyalty solution include: 

  Marketing Management – serves as a marketing tool where the client can launch and run different marketing campaigns

  Membership Management – allows PT Trans Retail’s customers to register themselves as a member of PT Trans Retail’s loyalty program and subsequently monitor their account in real-time.

  Employee Management – establish loyalty programs that reward employees

  Loyalty and Gift Card Management – a central hub for the client’s customer loyalty, gift and/or loyalty card programs

• Phase 1 of the project that included components such as membership management and employee rewards system was completed for 6 months; succeeding phase involves the development of the remaining modules which was accomplished for another 6 months.

• With the employee rewards and membership program in place, customers and employees of PT Trans Retail (Carrefour) Indonesia are now able to track and manage their purchases and points online.

• The system was able to improve support for new initiatives of Business/ Marketing for their campaigns and promotions in an integrated manner.