Why You Should Care About What Facebook Thinks
According to Pew Research, 61% of US adults now use social networking sites, up from just 5% back in 2005. So while your brand is already in facebook, doesn't it make sense to go about it purposefully?
Ever heard about EdgeRank? Quite simply it contains the algorithms that rules your Top News feed that you see when you open your facebook page. So if you think about it in the same way you think about Google's Page Rank then you know how important it is to get good and frequent placements.
View (and like) the infographic from Moontoast below and learn to take fan engagements more seriously so that soon enough, on the heels of your social media, commerce will follow.