4 Important Elements of the Mobile Social Media
It's becoming more apparent that the mobile phone has transformed and must be well-equipped than just making calls and sms. Smartphones are taking over (while getting cheaper)! For the social media practitioner, here are 4 important things to consider to make mobile worth your while.
1.Think Apps!
Soon, it will not be enough that you have a website or even a landing page to draw in those potential leads and customers. If you have an idea, a product or an event that you are about to launch then hoping against hope that it goes viral, you can't leave out creating a smartphone app from your list of important things to consider. Better yet, make it available in iOS and also for the Android market.
2.Play Makes It Work!
It pays to take notice that game apps remain the most downloaded in smartphones. Make your apps fun to use and easy to play with. Eschew complex and go for simplicity. It may not be the next Angry Birds but people are always looking to play something new. Offering it for free is a time-tested bait and increases your chances of getting more hits.
3.Social Network 24/7
Like it or not, everyone likes to spend most of our time with friends and family. Yes, we all have work to do but we'd rather part with our clunky laptops at the end of every day than be caught without our beloved phones by our side. Family, phones & friends together makes most sense. That is why facebook, blogs and twitter continue to be the most visited social network sites in mobile. More reason to make sure you and your company make your presence is felt in those sites.
4. Check-in Local.
The internet made it possible to leap over distance barriers for us to be able connect. But there is something about phones that also keep us grounded in the real world each of us live in. Aside from being handy, this is what makes it our default device of choice for things that we can't put on hold - well, bit longer than emails that we need reply. Need anything? It's always easier to reach for the phone. Weather, maps and news matter more when more specific and targeted and there are stats to back it up. Try to reference places and appeal to locals as much as you can when creating campaigns. These could provide the opening that businesses often look for.
